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Case Study
Julieta Chiara Coaching
The Client
Meet Julieta
Meet Julieta Chiara, a sex and shibari coach on a mission to help people unlock deeper intimacy and spice up their relationships.
She offers a mix of online resources and personal guidance, all focused on empowering her clients to transform their love lives. However, like many coaches, Julieta found herself constantly trading time for dollars.
Client sessions were amazing, but building her business outside of them was a constant juggle. She knew there had to be a better way.
SCOPE:
Funnel Strategy | Funnel Copywriting | Funnel Design | Funnel Build | Funnel Optimization | Email Marketing | Mobile Optimization
The Mission
Julieta wasn't a newbie when it came to online marketing. She had a website, social media, even a small email list.
But it all felt disconnected, and it definitely wasn't generating the consistent leads she wanted. That's when the lightbulb went off: funnels!
She knew funnels were the key to automating her business, to creating a system that captured and nurtured leads without needing her constant, hands-on attention.
But Julieta didn't just need any funnel – it had to align with her unique brand and the sensitive nature of her topic. She needed expert help. That's when she reached out to me at MUHEN.
The Process
First stop: Branding Call! We jumped into Tristan's world, asking all the right questions, feeling the vibes of his brand, and getting to know his dream members.
Next, we went Sherlock Holmes on the market and his competitors, digging deep to get that golden positioning. Then the creativity fireworks!
Drafting the copy, designing the layouts, and making sure everything looked as cool as a cucumber in shades.
Revisions? Check! Tristan gave us his thoughts and he wanted his audience to visualize what it looks like when they join Yoga Prehab®, so we did it!
After approving the final design, we hit the development lane. A little testing here, a bit of polishing there, and bam! We were live!
The Outcome
We crafted a funnel for Yoga Prehab® that was practically brimming with Tristan's unique blend of energy, fun, and movement. This wasn't just a funnel; it was a home studio, a bright haven, a bustling bazaar of life and vitality!
We sprinkled in hints of what it's like being in the community making sure his audience can imagine what it's like working with him.
But wait, we didn't stop there! We also tuned into Tristan's dream – a world where his members were free from the dreary revolving doors of hospitals and clinics. No more injuries, no more pain, just pure unadulterated joy!
We infused that dream into every line, every color, every curve of the funnel. This wasn't just a design; it was Tristan's heart and soul, transformed into a digital symphony.
That's how we roll at MUHEN, and that's how we made sure Tristan's future members would feel right at home in the wonderful world of Yoga Prehab®!
The Impact
Crunching the numbers is where the magic really shines. That free lead magnet? A whopping 78.3% conversion rate! Meaning, almost 8 out of 10 people who saw it were like, "Yes, please! I want more of this!"
And guess what followed? Julieta's paid offer, "The Beginner's Guide to Giving and Receiving Intimate Feedback," saw a fantastic 13.5% of those new leads convert into clients.
We're geeks, so naturally, we also helped Julieta with all the tech stuff – email automation, setting up analytics, and fine-tuning everything for a smooth, seamless customer journey.
78.3%
Opt-In
Conversion Rate
13.5%
Paid Offer
Conversion Rate
Fabulous Ax, thank you! The performance so far is good, and this week I'm going to find a time to sit down and explore ads through pinterest/facebook. I want to push it as much as possible!
Julieta Chiara
Julieta Chiara Coaching
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