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Case Study
Yoga Prehab®
By Tristan Gatto
The Client
Meet Tristan
Meet Tristan Gatto! He's not your typical yoga instructor. Tristan's magic hands (and mind) have helped over 150,000 people worldwide, from your neighbor to Hollywood stars.
With his physical therapy-based yoga and joint-safe mobility techniques, he's been zapping away pain and stiffness. No pills, no hassle, just pure feel-good vibes, right in the comfort of your own home! That's Tristan's world, a world filled with limber bodies and joyous smiles. And then, we started working together. Boy, were we excited!
SCOPE:
Funnel Strategy | Funnel Copywriting | Funnel Design | Funnel Build | Funnel Optimization | Email Marketing
The Mission
So what was up with Tristan? He had this mission, see? He wanted more folks to join his party—his membership, that is. But not just any old way. He wanted his funnel to gleam and glitter, just like his brand's value. He needed a revamp, a boost, a fresh and zesty twist to his membership funnel. More members, more smiles, more of that good energy. That's where we come in!
Before The Revamp
The Process
First stop: Branding Call! We jumped into Tristan's world, asking all the right questions, feeling the vibes of his brand, and getting to know his dream members.
Next, we went Sherlock Holmes on the market and his competitors, digging deep to get that golden positioning. Then the creativity fireworks!
Drafting the copy, designing the layouts, and making sure everything looked as cool as a cucumber in shades.
Revisions? Check! Tristan gave us his thoughts and he wanted his audience to visualize what it looks like when they join Yoga Prehab®, so we did it!
After approving the final design, we hit the development lane. A little testing here, a bit of polishing there, and bam! We were live!
The Outcome
We crafted a funnel for Yoga Prehab® that was practically brimming with Tristan's unique blend of energy, fun, and movement. This wasn't just a funnel; it was a home studio, a bright haven, a bustling bazaar of life and vitality!
We sprinkled in hints of what it's like being in the community making sure his audience can imagine what it's like working with him.
But wait, we didn't stop there! We also tuned into Tristan's dream – a world where his members were free from the dreary revolving doors of hospitals and clinics. No more injuries, no more pain, just pure unadulterated joy!
We infused that dream into every line, every color, every curve of the funnel. This wasn't just a design; it was Tristan's heart and soul, transformed into a digital symphony.
That's how we roll at MUHEN, and that's how we made sure Tristan's future members would feel right at home in the wonderful world of Yoga Prehab®!
Before
After
The Impact
Impact? Oh boy, did we make a splash! Tristan's brand wasn't just sitting pretty; it was dancing! The perceived value? Sky-high! More leads? You bet! New members? Come on in! And here's the cherry on top...
Tristan's own words:
"Truthfully, I'm so glad we're working together, like, when I was going through all the pages and everything, I was just like, dammit, thank you universe,
I've been waiting for someone who A) is on top of his sh*t, B) is a great entrepreneur, like you're so good at staying in touch and communicating, and really I can tell that you love what you do and it's so nice to work with you with that...”
After his membership funnel, we immediately jumped to creating a Self-Liquidating Offer Funnel for Yoga Prehab®.
800%
INCREASE IN
MEMBERSHIPS
4.5%
CONVERSION RATE IN 1 MO.
"Truthfully, I'm so glad we're working together, like, when I was going through all the pages and everything, I was just like, dammit, thank you universe,
I've been waiting for someone who A) is on top of his sh*t, B) is a great entrepreneur, like you're so good at staying in touch and communicating, and really I can tell that you love what you do and it's so nice to work with you with that.
Like, I know that you care, the energy is there, and I'm so grateful for it. And it's like Jesus Christ! Finally! Ugh, after all the bullshit I've gone through. So, thank you, thank you for all the hard work you've put in, I'm really excited about this, that's why I'm trying to stay on top of things as much as possible and give it my all as well.
Because I know you're showing up and giving it your all, also because you believe in what this could really be. I know we're going to be working on future projects, I'm already thinking about other stuff, so, yeah. It's exciting!"
Tristan Gatto
Creator of Yoga Prehab®
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